Ayanfejesu Sarah Kanikwu, ACA, MBA

Ayanfejesu is a chartered accountant and the founder of Sarfe Consulting. She helps small business owners, employers and young accountants understand their numbers and make confident financial decisions.

She believes finance should make sense to everyone, not just accountants. Whether she is reviewing a business's prices, training a team or teaching new graduates, she explains money in plain, everyday language and gives people practical steps they can use straight away.